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Formulation boasts polypeptides, fruit and algae extracts.
April 4, 2011
By: TOM BRANNA
Arbonne International has rolled out a new, reformulated Triple Action Mascara. Created from an entirely updated botanical ingredient profile, the new mascara delivers thick, long and defined lashes, while resisting smudging, according to the company. According to Dr. Peter Matravers, senior vice president of product development for Arbonne, the new mascara addresses some of the main concerns of daily wearers by maximizing volume and enhancing length. “The new botanically based ingredients include fortifying conditioners to enrich moisture content and boost the overall look and feel of the lashes,” he said. Key ingredients include polypeptides, lycium barbarum (gogi) fruit extract, marrubium vulgare, buddleja davidii, thyme extract, ribose, algae extract and beta vulgaris (beet) root extract. The Triple Action Mascara is vegan certified, formulated without gluten, ophthalmologist tested and safe for contact lens wearers.
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